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How to Choose the Best CRM Software for Your Business in the Middle East


Being a business owner is not easy! You need to keep a lot of things in mind like resources and money. 

As a business owner, investing in a CRM solution can be one of your best decisions.

CRM software is a robust tool that enables businesses to manage not only sales and marketing but also enhances customer-loyalty, boost sales, keep a track on point-of-sale transactions, accounting, vendors, and other operational data. 

Here is our ultimate guide on how to choose the best CRM software for business in the Middle east.

Let’s get started! 

What is CRM software?

Customer Relationship Management (CRM) software is a tool that is encompassed with capabilities that enables businesses to manage and analyze the entire customer lifecycle. The primary goal of a CRM is to enhance business relationships, retain customers, and drive sales growth. 

What are the benefits of CRM?
  • Centralized Data: CRM systems centralizes customer data, making it easier for sales, marketing, and customer service teams to access and act upon it.
  • Improved Customer Service: By having a comprehensive view of customer interactions, businesses can provide better and more personalized service.
  • Sales Automation: CRM automates repetitive tasks, helping sales teams focus on selling rather than administrative tasks.
  • Marketing Optimization: CRM tools can track the effectiveness of marketing campaigns, helping businesses understand what works and refine their strategies.
  • Data Analytics: CRM systems offer robust analytics and reporting tools, providing insights into sales, customer preferences, and market trends.
  • Enhanced Communication: With a CRM, teams can collaborate more effectively, ensuring everyone has the latest information about customers and deals.
  • Increased Customer Retention: By understanding customer needs and preferences, businesses can foster stronger relationships and increase loyalty.
Types of CRM software
  • Operational CRM: Focuses on streamlining and automating sales, marketing, and service operations.
  • Analytical CRM: Concentrates on analyzing customer data and deriving insights to improve business decisions.
  • Collaborative CRM: Aims to improve collaboration and communication among teams and external stakeholders.
  • Campaign Management CRM: Tailored for marketers to manage and track their campaigns effectively.
  • Strategic CRM: Focuses on customer-centric strategies to enhance the customer experience and relationship.
How to choose the best CRM software?

1. Define Your Business Objectives

Identifying these objectives will guide your selection process. For instance, a real estate agency might prioritize tracking client preferences and communication history, while an e-commerce business might focus on integrating sales data with marketing campaigns.

2. Consider the User Experience

The best CRM is one that your team will actually use. An intuitive interface and user-friendly design are crucial. If your team finds the software cumbersome or confusing, they’re less likely to use it to its full potential. Think about platforms like HubSpot, which are often praised for their straightforward and clean user interfaces, making the adoption process smoother for teams.

3. Integration Capabilities:

Your CRM should seamlessly integrate with other tools and software you use. This ensures data consistency and reduces manual entry. For instance, if you’re using tools like Mailchimp for email marketing or QuickBooks for accounting, your CRM should be able to integrate with them without hitches.

4. Scalability:

As your business grows, your CRM should be able to grow with you. It’s essential to choose a platform that can handle increased data and more users over time. Consider platforms like Salesforce, which offer different packages that cater to both small businesses and large enterprises, ensuring you don’t outgrow the software.

5. Customization:

Every business is unique, and your CRM should reflect that. It should be flexible enough to be tailored to fit your specific business processes and needs. For instance, Zoho CRM allows users to create custom modules and fields, ensuring the software aligns with the specific requirements of the business.

6 Security:

Your CRM will house valuable customer data, and it’s imperative to ensure this data is secure. Look for platforms that offer encryption, two-factor authentication, and regular backups. For instance, Freshsales places a high emphasis on data security, providing features like IP whitelisting and audit logs.

7. Cost:

While it’s essential to invest in a good CRM, it’s equally important to ensure it fits within your budget. Consider both the initial setup costs and ongoing monthly or annual fees. Some platforms, like Nimble, offer cost-effective solutions with a strong set of features for small businesses.

8. Customer Support:

Having a reliable support system ensures that any issues or questions you have are addressed promptly. Whether it’s through live chat, email, or phone support, having a responsive customer service team can make a significant difference. Platforms like Pipedrive, for example, are known for their excellent customer support, ensuring users get the help they need when they need it.

9. Reviews and Recommendations:

Lastly, do your research. Read reviews, get recommendations, and possibly test a demo before making a decision. Real-world feedback from other users can provide invaluable insights into the software’s pros and cons. For instance, reading through G2 Crowd or Capterra reviews can give you a clearer picture of what to expect from different CRM platforms.

Top best CRM software for business in middle east
  1. NetHunt CRM – The Best CRM Software for Small Businesses in the Middle East


NetHunt CRM is a robust sales and marketing automation tool designed to seamlessly integrate with Gmail and LinkedIn. It’s tailored to enhance the efficiency of sales and marketing teams, offering a comprehensive suite of features that streamline business operations. From automatically updating records based on Gmail communications to centralizing communication across various channels right within the Gmail tab, NetHunt is a game-changer for businesses aiming to thrive in the Middle East’s competitive landscape.


  • Integrated with Gmail and LinkedIn: NetHunt CRM natively integrates with Gmail, allowing users to connect email correspondence with CRM records, send bulk email campaigns, and analyze their effectiveness. The tight integration with LinkedIn and Facebook Messenger unlocks a channel of high-quality leads.
  • Automated Sales Routine: The platform automates various sales processes, from capturing leads effortlessly to launching automatic email sequences for lead engagement. It ensures no lead falls through the cracks and minimizes manual data entry.
  • Centralized Communication: Communicate with customers through multiple channels, including email, social media, telephony, messengers, and live chats. All communication data is pulled into NetHunt CRM, ensuring a unified view of customer interactions.
  • Efficient Data Organization: NetHunt structures business data effectively, from organizing the customer base to automating lead generation processes and managing deals from a centralized view. It ensures businesses have a clear view of their sales pipelines and reports.
  • Sales Process Automation: The Workflows feature moves leads along sales pipelines, assigns tasks, updates CRM contacts, and more, ensuring a smooth and efficient sales process.
  1. LeadSquared CRM- CRM Software for Startups in the Middle East


For startups and businesses in the Middle East looking for the best CRM software, LeadSquared stands out as a comprehensive CRM and Marketing Automation platform designed to transform the way businesses handle sales and marketing. It promises a new era of high-velocity sales, ensuring zero lead leakage and maximum efficiency across various sales channels. Whether you’re a startup or an established business in the Middle East, LeadSquared offers tailored solutions to boost sales efficiency and productivity.


  • Zero Lead Leakage: LeadSquared ensures that every potential lead is captured and nurtured, ensuring no opportunities are missed.
  • Marketing Automation: With powerful lead nurturing features, businesses can push leads down the sales funnel faster, ensuring timely conversions.
  • Mobile CRM: Designed for the modern sales team, the Mobile CRM feature allows businesses to build a highly productive field team, automating and monitoring daily sales routines.
  • Sales CRM: LeadSquared’s Sales CRM is designed to increase sales velocity and improve conversion rates. It uses automation to enhance salespeople’s efficiency, ensuring faster and more effective sales processes.
  • Lead Management System: This feature provides all the essential tools needed to manage leads effectively, ensuring every sales opportunity is capitalized upon.
  1. HubSpot CRM for Freelancers in the Middle East


HubSpot CRM is a game-changer for freelancers in the Middle East, offering a streamlined platform to power customer support, sales, and marketing. It’s the best CRM software for business in the Middle East that provides a comprehensive suite of tools to enhance customer interactions and drive sales.


  • Real-time Sales Activity Tracking: Get a real-time view of the entire sales pipeline on a visual dashboard.
  • Detailed Sales Reports: Access reports on sales activity, productivity, and individual performance to spot growth opportunities.
  • Unlimited Data Storage: Enjoy unlimited data and up to 1,000,000 contacts without any expiration date.
  • AI-Powered Email Writer: Craft compelling emails with the help of AI.
  • Live Chat Software: Engage with prospects and customers in real-time.
  1. Insightly: Affordable CRM Software in the Middle East


Insightly stands out as an affordable CRM software in the Middle East, designed for teams that prioritize scalability and efficiency. It’s the best CRM software for businesses in the Middle East looking for a modern, customizable solution to foster lasting customer relationships.


AI-Powered Contact Scoring: Swiftly identify high-intent leads and tailor your engagement strategies.

– Predictive Deal Insights: Use AI-powered insights to identify the best deals and optimize your sales strategy.

– Intelligent Workflow Automation: Automate tasks like lead assignment, email sending, and reminders.

– Unified CRM Platform: Break down silos with Freshsales Suite, providing a single source of truth across sales, marketing, and support.

– In-depth Customer Analytics: Gain a comprehensive view of customer health and elevate the customer experience.

  1. Freshsales: CRM Software for Sales Teams in the Middle East


Freshsales is the go-to CRM software for sales teams in the Middle East, offering a powerful suite of tools to sell smarter and close deals faster. As the best CRM software for business in the Middle East, Freshsales ensures that sales teams have everything they need to drive productivity and revenue growth.


  • AI-Powered Contact Scoring: Prioritize and personalize customer engagement based on their behavior on your website or app.
  • Customizable Sales Pipeline: Create and track your sales pipeline tailored to your business needs.
  • Behavior-Based Sales Sequences: Automate outreach based on customer behavior, scaling your efforts efficiently.
  • Unified CRM Platform: Freshsales Suite provides a holistic view across every step of the customer journey.
  • Modern Platform Integration: Connect with essential applications like QuickBooks, ZoomInfo, and WordPress seamlessly.


Every business wants to grow exponentially in this dynamically changing marketplace. That’s why implementing a CRM tool is the key to understanding customer interactions and activities. 
If you are looking for best crm software for your business in the Middle East then sign up on Middle East’s first and biggest software discovery platform Zoftware today and find the best crm solution for your business!


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