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The Advantages of Purchasing Graphic Design Software Over Free Alternatives


Many businesses find that their design team’s abilities are limited by the basic features and functionality offered by free graphic design software. While quality is probably not a matter of concern, the formats possible and the level of support in paid software is far more superior. In this blog, we will explore the advantages of purchasing graphic design programs over free alternatives.

What we know about Graphic Design

Graphic design is an essential component of modern business and personal communication, with the global graphic design market size expected to reach $75.8 billion by 2029. As the demand for high-quality graphics continues to rise, designers have access to a wide range of graphic design software, both free and paid. While the free alternatives may seem appealing, purchasing graphic design software has numerous advantages that can significantly impact the quality of design output and productivity. Let’s take a look at why purchasing graphic design software is better than using a free alternative.

1. Professional Features

One of the main advantages of purchasing graphic design software is the range of “pro” features available. Paid software often comes with a comprehensive range of capabilities designed to meet the needs of professional designers. These features could include advanced typography tools, photo editing capabilities, vector graphics, or 3D design, which are often unavailable or limited in the free alternatives.

For example, Adobe Photoshop and Adobe Illustrator are popular paid graphic design software that offer a comprehensive range of professional features. These features help designers create more polished and high-quality designs.

With hundreds of graphic design software available in the market, it can be challenging to determine which has features that meet your organization’s design requirements. Zoftware can help you discover the ideal software for your business. Visit our website to learn more.

2. Quality Output

Purchasing graphic design software often produces high-quality output. This is because professional graphic design programs use tools which result in sharper and more detailed designs. These tools include high-resolution images, vector graphics, advanced color correction tools, and image filters.

Paid graphic design software like the CorelDRAW Graphics Suite and Sketch offer the ability to create higher quality designs. Unlike the free alternatives, these programs do not compromise image or design quality, resulting in high-quality outputs.

3. Technical Support

Paid software often offers technical support services. Technical support can be crucial when dealing with software issues or learning to use a new feature. Most paid graphic design services offer customer support, which can save time and frustration. For example, Adobe Creative Cloud provides customer support via phone, email, and chat, ensuring that users have access to help when they need it. This could save an organization valuable time and money that would otherwise be spent on troubleshooting.

4. Regular Updates

Paid design software options provide regular updates. These updates add new features, improve existing features, and fix bugs. Regular updates ensure the software remains up-to-date and functional, reducing the likelihood of software crashes and errors.

For example, paid graphic design software options like Affinity Designer and Inkscape offer regular updates that help avoid software bugs and crashes. Again, this results in the valuable time of a business being saved, which in turn boosts productivity and revenue.

5. Integration with Other Software

Paid graphic design software often allows for seamless integration with other software in your organization’s ecosystem. Graphic design suites such as the Adobe Creative Suite or the CorelDRAW graphic suite, for example, include different graphic design software that can all be used together to create a comprehensive design.

These suites include software that allows you to modify photographs, create graphics, design vectors, edit videos, publish books, and much more. The integration allows for seamless file sharing between the software and users that streamlines the design process.

6. Licensing and Legal Compliance

Purchasing design software ensures that you are legally compliant. Using free graphic design software may be illegal if they are not licensed for commercial use. Paid software comes with an official license, allowing you to legally use the software for business purposes.

7. Improved Productivity

Finally, purchasing graphic design software can actually improve productivity. Paid software has a more intuitive user interface, making it easier to use. It also includes time-saving features and tools that can speed up the design process.

This push with productivity can result in more projects completed in less time by your design team, which can lead to increased revenue. The paid versions of graphic design software Canva and Figma offer time-saving features and tools in addition to the intuitive interface available in their free versions. These features can boost your design team’s productivity and make the design process a smooth experience.


Using free graphic design software can limit your design team’s output and productivity apart from the quality of delivery. On the other hand, using paid graphic design software offers:

  • Professional features
  • Quality output
  • Technical support
  • Regular updates
  • Integration with other software
  • Compliance with legal requirements
  • Improved productivity

Finding the right paid design program to meet your business’s needs can be difficult. Zoftware can guide you on this search and help you find the ideal software for your design requirements. Connect with us. Visit our website to learn more.


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