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Top 10 CRM Software Solutions for UAE Businesses: A Comprehensive Comparison


Many global businesses invest annually in the UAE due to its favorable government policies and private sector support. FDI inflows into the UAE amounted to AED 83.5 billion (USD 22.7 billion) in 2022, up 10% from 2021.

Therefore, whether you are running a small or large business, CRM has become mandatory for every business to stay atop the cutthroat marketplace.

CRM software enables businesses to manage customers and store data and sales activities all in one place.

CRM can increase conversion rates by up to 300%.

With various CRM software available in the UAE, choosing the best one for a business can be overwhelming.

If you plan to purchase the best CRM software for UAE businesses, you have come to the right place.

We have conducted an in-depth and comparative analysis of the most trusted CRM software in the UAE. Here is the list of Top 10 CRM software in UAE. 

Let’s get started! 

What is CRM software? Why is CRM important for UAE businesses?

CRM stands for “Customer Relationship Management.” CRM software is a tool that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. Its primary goal is to improve business relationships, increase customer retention, and drive sales growth. CRM systems centralize customer data, automate marketing interactions, track sales opportunities, and analyze data in one platform.

Here’s why CRM software in the UAE is important for businesses:

  • Improve customer relationships: CRM software helps businesses track and manage customer interactions, from lead generation to sales and customer service. This allows businesses to build stronger relationships with their customers and provide them with a more personalized experience.
  • Increase sales:  CRM software enables businesses to identify and qualify leads, track sales opportunities, and close more deals. This is because CRM software gives businesses a centralized view of all of their customer data, which can be used to make better decisions about allocating resources and targeting their sales efforts.
  • Improve customer service: CRM software helps businesses provide better customer service by giving customer service representatives the information they need to quickly and efficiently resolve customer issues. CRM software can also track customer satisfaction and identify areas where customer service can be improved.
  • Streamline business processes:  CRM software enables businesses to streamline their sales, marketing, and customer service processes. This can free up employees, and they can focus on more strategic tasks and improve overall efficiency.
  • To make better business decisions: CRM software empowers businesses with insights into their customers, sales pipeline, and customer service performance. This information can be used to make better business decisions, from product development to pricing and marketing campaigns.

Top 10 CRM software solutions for UAE businesses

1. Zoho CRM – The Best CRM Software In UAE

Zoho CRM


Zoho CRM is a leading CRM software in UAE designed to cater to the unique needs of businesses. With its robust features, Zoho CRM empowers businesses in the Middle East to enhance their sales and customer relationships and offers unique and tailored software solutions for every business to boost overall business growth.


Here’s a closer look at the top features of Zoho CRM:

  1. Build Great Customer Relationships: Offers omni channel presence and predictive intelligence for personalized customer experiences.
  2. Maximize Productivity: Automates workflows and processes for efficient relationship-building.
  3. Deep Analytics for ROI: Provides advanced analytics, custom reports, and AI-driven insights.
  4. Customization and Scalability: Allows tailored CRM solutions with a powerful developer platform.
  5. Omnichannel Communication: Centralizes communications from various channels for consistent interactions.


  • Standard

$9.62/user/month billed annually

  • Professional

$16.83/user/month billed annually

  • Enterprise

$28.85USD/user/month billed annually

  • Ultimate

$31.25/user/month billed annually

2. Salesforce Customer 360- Top CRM software in UAE for Managing Business 

Salesforce CRM


Salesforce, renowned as one of the top CRM software in UAE, presents “Customer 360”. This comprehensive suite is tailored for businesses aiming to optimize their customer relationships.

Recognized among the top 10 CRM software for UAE businesses, Salesforce ensures that companies in the Middle East can harness the power of advanced CRM tools to drive growth and enhance customer interactions. 


  • Trusted AI Integration: Salesforce’s Einstein platform empowers teams with AI, ensuring smarter operations across various departments, making it a top choice in CRM software comparison in UAE.
  • Seamless Customer Experiences: With connected data, Salesforce stands out as the best CRM software for UAE businesses, ensuring seamless and personalized customer experiences.
  • Integrated CRM Platform: As a leading CRM software in Dubai and the UAE, Customer 360 unifies various departments on a single platform, providing a consolidated view of customers.
  • Customization and Scalability: Salesforce’s adaptability is unmatched, catering to both small businesses and large enterprises in the Middle East.
  • Integration Capabilities: With robust integration options, Salesforce ensures businesses can connect various tools and platforms, enhancing its functionality.


            – Customized pricing plans 

3.Pipedrive- Best crm software in dubai for sales-based teams

Pipedrive CRM


Pipedrive, recognized as a leading CRM software in UAE, is designed to streamline and optimize the sales process for businesses. It is known for its features like online transactions, finding new clients, managing sales, and enhanced Gmail support. 

You can easily tailor its workflow and data fields to address specific customer needs. Pipedrive has different pricing options suitable for different business growth plans. Plus, it easily syncs with tools like Trello, Zapper, and Google apps.


  • Manage Leads and Deals: Pipedrive ensures that hot leads are directly fed into the sales pipelines, making it a top CRM software in UAE for lead management. Learn more
  • Track Communications: With Pipedrive, businesses can efficiently track calls, emails, and contact history, ensuring seamless communication. 
  • Automate and Grow: Pipedrive stands out in the CRM software comparison in UAE by offering automation of repetitive tasks and insights from artificial intelligence. This feature ensures businesses can focus on growth without getting bogged down by mundane tasks.
  • Insights and Reports: For businesses conducting a CRM software review in UAE, Pipedrive offers deep insights and customized metrics, allowing companies to measure their performance against set goals.
  • Privacy and Security: Ensuring data integrity and security, Pipedrive provides transparency on how business data is used, making it a reliable choice among the top 10 CRM software.


Essential: $14.90/user/month

Advanced: $27.90/user/month

Professional: $49.90/user/month

Power: $64.90/user/month

4. Apptivo- Best CRM software for UAE businesses

Apptivo CRM


Apptivo, emerging as a top CRM software in UAE, offers a comprehensive suite tailored for businesses aiming to optimize their operations and customer relationships. 


  • Expense Reports: Features mobile expense reporting and simple approval workflow tools, catering to the diverse needs of businesses conducting a CRM software review in UAE.
  • Contact management: Apptivo CRM allows you to store and manage all of your contact information in one central location. You can track contact details, interactions, and notes.
  • Lead management: Apptivo CRM helps you to qualify and nurture leads through the sales funnel. You can track lead activity, score leads, and assign leads to sales reps.
  • Procurement: Manages supply chains with vendor tracking, purchasing, and inventory, ensuring businesses in the Middle East have a holistic solution.
  • Email Marketing: Apptivo Campaigns integrates seamlessly with the CRM software, allowing businesses to engage with customers like never before.


  • Lite- $10/user/month
  • Premium- $15/user/month
  • Ultimate- $25/user/month
  • Enterprise- Contact Apptivo for pricing

5. Freshworks-  Top CRM in middle east offering a free package

Freshsales CRM


Freshworks presents “Freshsales,” a dynamic CRM software in UAE tailored for businesses aiming to optimize their sales operations and customer relationships. 

It is a CRM tool designed to boost sales by emphasizing lead generation. It uses AI to highlight leads with the best chance of conversion. Companies can set up custom automated processes, gather insights from interactions, monitor activities, and see all essential customer data on one screen.


  • AI-Powered Contact Scoring: Freshsales uses Freddy AI to swiftly identify high-intent leads, ensuring businesses can prioritize and personalize customer engagement. 
  • Predictive Deal Insights: Harness the power of AI-driven sales insights to drive revenue. Freshsales provides smart recommendations and predictions, ensuring businesses in Dubai and the broader Middle East can optimize their sales strategies.
  • Intelligent Workflow: Automate tasks such as assigning leads, sending emails, and setting reminders. With behavior-based sales sequences. 
  • Unified CRM Suite: Freshsales offers a unified solution for sales, marketing, and support teams, ensuring a single source of truth across the customer journey.    
  • Accessibility and Integration: Freshsales is accessible on various devices and integrates seamlessly with other Freshworks products. 


  • Free: $0
  • Growth: $29/user/month
  • Pro: $69/user/month
  • Enterprise: $125/user/month

6. HubSpot CRM-  Best Free CRM for UAE Businesses

HubSpot CRM


HubSpot CRM is a top CRM software in the UAE designed to empower businesses with tools that streamline sales and customer relationship processes. 

It offers a blend of advanced features and user-friendly interfaces, ensuring businesses in the Middle East can effectively manage and enhance their customer relationships. 


  • Comprehensive CRM Tools: HubSpot CRM offers a suite of tools that cater to everyone on your team, making it a standout in the CRM software comparison in UAE. It’s not just about contact management; it’s about enhancing the entire customer journey.
  • Real-time Sales Tracking: Sales leaders can get a real-time view of their sales pipeline on a visual dashboard, ensuring they’re always updated. 
  • Automated Reporting: With HubSpot CRM, there’s no need for manual report updates. It provides detailed reports on sales activity, productivity, and individual performance. 
  • Time-saving Sales Tools: Sales teams can utilize tools that notify them when a prospect opens an email or visits the website. This real-time information allows for timely follow-ups via live chat, email, or call. 
  • Free Features: HubSpot CRM offers a range of free features, including a meeting scheduler, email template builder, live chat software, and an AI email writer. 


–  It’s free of cost. 

7. Microsoft Dynamics 365 CRM-  CRM software in UAE with top-notch features

Microsoft Dynamics 365 CRM


Microsoft Dynamics 365 CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes manage their sales, marketing, customer service, and operations processes. It is a comprehensive solution that offers a wide range of features, including:


  • Sales management: Dynamics 365 CRM helps businesses manage their sales pipeline, track leads and opportunities, and close more deals. It also includes features for sales forecasting, pipeline analytics, and salesforce automation.
  • Marketing automation: It helps businesses automate their marketing campaigns, nurture leads, and track their ROI. It includes features for email marketing, social media marketing, and lead scoring.
  • Customer service management: It helps businesses manage their customer service interactions, track customer support tickets, and resolve customer issues more quickly. It also includes features for customer satisfaction surveys and knowledge management.
  • Operations management: It can be used to manage a variety of operations processes, such as field service, project management, and inventory management. It also includes features for compliance management and business intelligence. 


It offers a comprehensive pricing structure. Click here to explore their pricing system. 

8. Sugar CRM- Best CRM In UAE To Streamline Your Entire Business



SugarCRM, recognized as a leading CRM software in the UAE, is designed to help businesses create lasting customer relationships. It enables companies to track leads from initial contact to conversion.

With SugarCRM, businesses can automate many of the tasks involved in the sales process, such as lead nurturing and follow-up.


  • Intelligent CRM Platform: SugarCRM connects sales, marketing, and service teams, allowing them to focus on boosting productivity and business growth. This makes it a standout in the CRM software comparison in UAE.
  • AI-Powered Insights: With its advanced AI capabilities, SugarCRM provides businesses with predictive insights, ensuring they can engage customers in moments that matter. 
  • Unified Customer View: SugarCRM offers a consolidated view of customer interactions, ensuring a seamless customer experience. 
  • Automation and Efficiency: SugarCRM’s platform automates repetitive tasks, allowing teams to focus on what truly matters. 
  • Add-Ons and Integrations: SugarCRM allows businesses to connect their favorite tools and discover new add-ons, ensuring a holistic customer management solution for businesses in Dubai and the broader Middle East.


  • Sell: $49
  • Serve: $80
  • Enterprises: $85 
  • Market: $1,000

9. SAP CRM & Customer Experience- Best CRM in UAE for Ease-of-use



SAP CRM, a prominent CRM software in UAE, is tailored to empower businesses in the Middle East to foster exceptional customer relationships. It is a suite of cloud-based solutions that help companies create and deliver outstanding customer experiences across all channels. It includes solutions for commerce, customer data, marketing, sales, and service.

It is not just a tool but a comprehensive solution for businesses in the Middle East. 


  • Sales force automation: SAP CRM provides tools to help sales teams automate their workflows, manage leads and opportunities, and track their performance.
  • Lead management: It helps businesses identify, qualify, and nurture leads through the sales funnel.
  • Account management: It provides a centralized view of all customer accounts, including contact information, purchase history, and support tickets.
  • Opportunity management: SAP CRM helps businesses track and manage their sales opportunities from start to finish.
  • Customer service: It provides tools to help customer service teams resolve customer issues quickly and efficiently.


  •  Price upon request

10. Oracle CRM- A On Demand CRM in UAE

Oracle CRM


Oracle CRM, a leading CRM software in UAE and across the Middle East, is an integral part of Oracle’s comprehensive suite of business solutions. It’s a tool for managing customers, created by Oracle Corporation and combines Oracle and Peoplesoft products, with Siebel CRM, and CRM Software on Demand being its main offerings. 


  • Comprehensive CRM Tools: Oracle CRM is more than just a contact management system. It’s a robust platform that integrates sales, marketing, and service functions. 
  • AI-Driven Insights: Oracle CRM harnesses the power of artificial intelligence to provide businesses with predictive insights,
  • Unified Customer View: With Oracle CRM, businesses get a consolidated view of customer interactions, ensuring a seamless and consistent customer experience. 
  • Integration and Scalability: Oracle CRM seamlessly integrates with other Oracle products, offering businesses in Dubai and the broader Middle East a scalable solution that grows with their needs.
  • Global Cloud Infrastructure: Oracle’s expansive cloud infrastructure ensures that businesses have access to their CRM data anytime. 


  • On-demand pricing 

Comparative analysis of the top 10 CRM software solutions (Table)

FeatureZoho CRMSalesforce Customer 360PipedriveApptivoFreshworksHubSpot CRMMicrosoft Dynamics 365 CRMSugar CRMSAP Customer ExperienceOracle CRM On Demand
Contact managementYesYesYesYesYesYesYesYesYesYes
Lead managementYesYesYesYesYesYesYesYesYesYes
Sales pipeline managementYesYesYesYesYesYesYesYesYesYes
Customer supportYesYesYesYesYesYesYesYesYesYes
Marketing automationYesYesYesYesYesYesYesYesYesYes
Mobile appYesYesYesYesYesYesYesYesYesYes
PricingStarts at 9.62USD/monthCustomized pricing plans Starts at 14.90/monthStarts at $10/monthStarts at $ 29/month but also offers a free planFree plan availableIt has customized paid plans Starts at $49/monthPrice upon requestOn-demand pricing 


We hope our list of top 10 CRM Software Solutions for UAE Businesses was helpful. However, we recommend choosing a CRM considering your business requirements and the budget constraints. 

All of the CRM solutions mentioned in our list are widely used CRM software in UAE; hence, analyze all of them smartly and pick the one that best suits your needs. If you want to have a detailed understanding of each of this CRM software, please visit Zoftware

Zoftware is the Middle East’s First and Biggest Software Discovery Platform. Here is how Zoftware helps in the process of discovering, comparing, and selecting software solutions for businesses in the UAE: 

  • Overwhelming Choices: The software market is dense, but Zoftware offers a comparison platform to simplify choices.
  • Identifying Relevant Software: Zoftware tailors software recommendations based on a business’s size, industry, and unique needs.
  • Understanding Value: With Zoftware, businesses can gauge the value and ROI of software through detailed feature and cost analyses. 
  • Time and Effort: Zoftware streamlines the software search, conserving businesses’ time and effort.
  • Mitigating Risk: Zoftware’s platform features AI-driven suggestions and consultancy services for businesses seeking expert guidance.

If you are looking for the best CRM software in UAE, explore the vast choices on Zoftware! 

If you are a vendor looking for a place to list your software product in the Middle East, contact our sales team quickly. 


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